I happen to work on the 3rd floor of a building. Whenever I am going up or down, 98% of the time I am going to take the stairs.
Not because I am afraid of the elevator but I might as well get in a little extra exercise, right?
Earlier this week a lady got to the stairs and when I looked down I noticed she was wearing 5 inch heels. Thinking that she would slow me down while trying to get to my office I opted for the elevator this time.
I thought to myself that surely I would be quicker taking the elevator than this woman would be getting to the 3rd floor.
I was WRONG.
By the time I got to the 3rd floor coming out of the elevator, I saw the very same woman rounding her way up to the 4th floor.
I laughed to myself and the assumption I made.
One of the strategies that we often use with my clients is “indexing”. Most seem to think they know what it is until I explain it and they realize they were thinking of something else.
Essentially, this “indexing” strategy allows my clients’ funds to grow with the market but while the market loses ground they don’t lose any of their principal.
It’s a powerful concept and it is kinda like that staircase I take everyday. Every time the market goes up you take a step up but when the market goes down you just stay on that stair a little longer, not down a step.
Can you imagine what it would have done for people that lost their money in the market in 2000, 2008 or even the down market we are experiencing right now?
Whenever you lose principal, getting back to ground zero is a huge benchmark and often it takes patience getting there.
There is a power of zero when the rest of the world is taking a 20%, 30%, 45% or more hit to their accounts.
So today my message to you today is take the stairs.
Hope you all have a great weekend.
Remember — It’s Your Time…