Helping Small Business Owners Produce Freedom So They Can Enjoy an Abundant Life and Live Their Passion & Purpose!
Dopamine Driven Society
Written by Steve | Published: |
A friend of mine was sitting at the airport and commented to me about how interesting it is to watch people sit on their phones as they wait.
They quickly jump from one social media site to another, maybe check their email and then flip over to play a game or check their fantasy sports teams or stocks.
He said to me, “we definitely live in a dopamine driven society.”
If you are unfamiliar with that term go do a quick search and you will find how dopamine is one of our bodies reward systems.
The app and software creators exploit this to keep our eyes glued to our screen more and more.
It reminds me of an experiment that I heard about…
Some scientists took a number of lab rats and tested them for months. Then they took the 3 top performers from the group and brought them into another test.
In this test they gave the lab rats an increasing amount of dopamine.
At first it didn’t change their performance.
Then after a few more days of administering the dopamine the rats got so complacent that they would not even go through the maze to find their food.
It got so bad that the rats were actually going to starve unless they were hand fed.
They then had to detox from the dopamine to get their driving life force back.
Crazy right?
After we work with our clients we have to help them mentally “detox”. They are so used to the rollercoaster of the markets that having a strong steady growth they don’t have to worry about is a new way of life.
But honestly this is my favorite part of working with my clients because it feels like we are taking bricks of weight out of your proverbial backpack.
The load is lightened and they can tend to other aspects of their life with financial peace.
